Privacy policy

This Privacy Policy describes how we collect, use and share your personal information when you visit yijoyshop.com shopping.

1. Consent statement for collection of personal information

Before accessing yijoyshop.com and using the shopping service, you expressly agree to our collection, use and sharing of your personal information in accordance with these Privacy Terms. You may choose whether to grant authorization by clicking the "Agree/Reject" button in the pop-up on the homepage, which includes:

Necessary information (such as name, address and payment information in the order information): necessary for the completion of the shopping order. If you refuse to provide it, you will not be able to place an order normally;

Non-essential information (such as cookies in device information, browsing history, and data related to targeted advertising): You can choose to "agree" or "refuse", which will not affect the basic shopping functions, but may not be able to use personalized recommendation, advertising optimization and other services;

You have the right to withdraw your consent at any time: you can modify the scope of authorization through the "Personal Center-Privacy Settings" on the website or contact us (see Article 12 for details). Withdrawing your consent will not affect the previous information processing based on legal authorization.

2. Personal information we collect

2.1 Equipment information

When you visit this website, we automatically collect device information including:

Basic device identification: type and version of the web browser (e.g., Chrome 112.0), operating system of the device (e.g., Windows 10, iOS 16), IP address (only for regional positioning and anti-fraud, not for accurate positioning), time zone;

Browse relevant data: the URL of the web page you visit, the length of time you stay, the product links you click, and the source that leads you to this website (such as search engine keywords "womens clothing", other website links);

Cookie data: see Article 3 of these Terms and the "Cookie Policy" on the website for details. We do not collect device unique identifiers (such as IMEI, MAC address) or unauthorized location information (such as mobile phone GPS data);

Log file data: IP address, browser type, Internet service provider (ISP), referenced page (only pages within this website, not browsing history of other websites), exit page, access date/time stamp.

2.2 Order information

When you make or attempt to make a purchase through this site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card number, PayPal), email address and phone number.

3. We use the following technologies to collect device information

Cookies: Data files stored on your device or computer, typically containing an anonymous unique identifier. They are categorized into three types: "essential cookies" (required for website functionality and non-negotiable), "feature cookies" (e.g., remembering login status, which can be disabled in browser settings), and "advertising cookies" (used for targeted ads, which can be blocked through the link in Section 6 or via browser settings). For detailed explanations of their types and purposes, please refer to the websites "Cookie Policy" page (link: [insert URL here]). For more information about cookies or instructions on disabling them, please visit http://www.allaboutcookies.org

Log files: Track the actions that occur on the site. The data collected includes your IP address, browser type, Internet service provider, reference/exit page (only pages within the site) and date/time stamp.

Website beacons, tags and pixels: are electronic files used to record the information you browse the website. They are only used for risk screening and website optimization, and do not collect cross-site browsing data that can identify individuals. If you refuse to collect non-essential information, such technologies will only collect necessary equipment identification (such as IP address for anti-fraud).

4. Definition and use of personal information

When we refer to "personal information" in this Privacy Policy, we mean device information and order information.

4.1 Use of order information

The order information we collect is generally used to complete any orders placed through this website (including processing your payment information, arranging shipments, and providing you with invoices and/or order confirmation letters). Additionally, we use the order information for the following purposes:

Communicate with you;

Screen our orders for potential risks or fraud;

Provide you with information or advertising related to our products or services based on your preferences shared with us;

It is only used to send you order status notifications (such as shipping reminders, arrival notices) and will not be used for other purposes without your consent.

4.2 Protection of sensitive personal information

Your payment details (credit card number, PayPal account), and mobile phone number are classified as sensitive personal information. We ensure security through three measures: encrypted transmission (using SSL/TLS protocol), desensitized storage (only the last four digits of credit card numbers are retained, with complete information processed directly by licensed third-party payment providers [e.g., PayPal, Stripe]), and access controls (accessible only to order processing staff and risk control personnel through two-factor authentication). Before collecting sensitive information, you must separately authorize consent (as indicated by the "Agree to provide mobile number for order notifications" checkbox during checkout). You can check usage history at any time through "Personal Center-Sensitive Information Management".

4.3 Use of equipment information

We use the collected device information to help us screen for potential risks and fraudulent activities (particularly your IP address), and to improve and optimize our website on a broader scale. This includes generating analytics about how customers browse and interact with the site, as well as evaluating the effectiveness of our marketing and advertising campaigns, such as ad targeting and remarketing.

5. Sharing your personal information

5.1 Scope and subjects of sharing

We only share your personal information with the following third parties, and the scope of sharing is strictly limited to the purpose of service:

Payment service provider (such as PayPal, [other payment institution name]): share the name, billing address and payment amount in the order information for payment processing;

Logistics service providers (such as [specific logistics provider name, such as DHL, SF Express]): share name, delivery address and mobile phone number for arrangement of delivery and logistics tracking;

Google Analytics: Sharing anonymous device information (such as browser type, page viewed, and IP address that can be identified as personal) to analyze website usage. You can https://tools.google.com/dlpage/gaoptout exit;

Regulators/judicial authorities: Sharing is only permitted when complying with applicable laws and regulations and responding to a lawful subpoena/search warrant, and will verify the legality of the request in advance (except where required by law).

5.2 Shared responsibilities and compliance requirements

We will sign a Data Processing Agreement with the third party to clarify the scope of information use, confidentiality obligations and liability for breach of contract. If the third party violates the agreement and leaks information, we will assume joint and several liability and assist you to safeguard your rights;

If we transmit information to third parties outside Europe (such as the United States and Canada), we will ensure compliance with cross-border data transmission requirements through "EU Standard Contract Terms" (SCC) or third parties "Privacy Protection Certification" (such as Googles GDPR compliance certification). You can contact us for a copy of the relevant agreement.

6. Behavioral advertising

6.1 How targeted advertising works

We provide you with targeted advertising or marketing communications based on the following data:

Data source: only includes your behavior data on this website (such as browsing history, purchase history, products added to the shopping cart), without combining account data from third-party platforms (such as Facebook, Google);

Recommendation logic: personalized tags are generated according to your "recent browsing category" (e.g., sneakers viewed in the last 30 days) and "purchase frequency" (e.g., once a month for skin care products), and only similar product advertisements are recommended to you;

Non-targeted advertising: If you opt out of targeted advertising, you will still receive generic advertising based on the overall category of the website (such as new product advertising on the home page Banner), which will not contain personalized elements.

6.2 Exit methods for targeted advertising

You can exit the targeted advertising in the following ways. The exit will take effect within 15 working days and the exit status will remain until you re-authorize:

Exit of third-party platforms:

Facebook（https://www.facebook.com/settings/?tab=ads）、

Google (https://www.google.com/settings/ads/anonymous)

Bing(https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

Exit from the website: After logging in, select "Reject targeted advertising" through "Personal Center-Privacy Settings-Advertising Preferences";

Exit of digital advertising alliance: access http://optout.aboutads.info exit the targeted push of advertising service providers participating in the alliance.

For more information on how targeted advertising works, you may visit the educational

page of the Network Advertising Initiative (NAI) 

at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

7. Prohibition of tracking

Please note that when we see your browser send a "do not track" signal, we will not change the data collection and use practices of this site.

8. Your rights

No matter where you are located (including Europe, China, the United States, etc.), you enjoy the following personal information-related rights, and we will provide you with free services to exercise your rights:

8.1 Content of your rights

Right to know: You have the right to inquire about the types of personal information, usage records and sharing records held by us;

Right to correction: You have the right to request correction if your personal information (such as address and mobile phone number) is wrong;

Right to delete: You have the right to request deletion under any of the following circumstances: ① The purpose of information collection has been achieved; ② You withdraw your consent; ③ We stop providing relevant services;

Right to withdraw consent: You have the right to withdraw your consent to non-essential information collection at any time (see Article 1 for details);

Data portability right: You have the right to request us to export your order information and account information in CSV, JSON and other common formats, and transfer them to other platforms you specify (the platform needs to support data import);

Limitation of processing rights: If you think the information is wrong or the processing is illegal, you have the right to ask us to temporarily stop processing the information until the problem is resolved.

8.2 Mode of exercise of rights

Online application: After logging in your account, submit the request through "Personal Center-Privacy Settings-Rights Application", and provide your name, registered email or mobile phone number for identity verification;

Offline application: Send an email to hsh1848283518@outlook.com or mail a written application to [No.282 Guangcong North Road, Conghua District, Guangzhou City, China], and attach your personal identification (e.g., a copy of your ID card/passport, which will be kept confidential by us);

Response time: We will reply the processing result within 15 working days after receiving the application. For complicated situations, it may be extended to 30 working days (you need to inform us of the reasons for extension in advance).

8.3 Additional information on European residents

If you are a European resident, our legal basis for processing your information is:

• Perform your shopping contract (e.g. processing orders);

② Pursue legitimate business interests (such as anti-fraud, website optimization, and without harming your legal rights); When your information is transmitted to regions outside Europe (such as the United States, Canada), compliance will be ensured through EU standard contract terms. You can contact us for a copy of the contract.

8.4 Account closure

You can submit an account cancellation application through "Personal Center-Account Security-Log out your account", or contact us for assistance;

Before cancellation, all outstanding orders (such as unpaid or unreceived orders) shall be settled. After cancellation, all your personal information (except the order records required by law) will be completely deleted within 15 working days, and the account cannot be restored;

If you need to re-register your account and agree to these Privacy Terms after cancellation, you will need to re-register your account.

9. Protection of children ' s personal information

This website does not provide services to children under the age of 14. If we accidentally collect personal information from children under 14 (such as accidental account registration), we will immediately delete the relevant information and notify their guardians. If you are a guardian and discover that your child has submitted personal information on this website, you may contact us to request deletion. Please provide guardian identification, childs ID, and proof of guardianship (such as a copy of the household registration book).

10. Data retention

10.1 Duration of reservations

Order information: It will be retained for 5 years from the date of your completion of the order (in accordance with the tax regulations on the retention of transaction records). After 5 years, if you do not request deletion, we will anonymize identifiable personal content such as name, address and payment information (only statistical data such as order amount and product type are retained, which cannot be associated with individuals);

Device information: If you do not place an order, it will be retained for only 3 months (for website optimization and anti-fraud); if you place an order, it will be retained in sync with the order information and anonymized after 5 years;

Targeted advertising data: retained for one year from the date of your last visit to the website. If you opt out of targeted advertising, the relevant tag data will be deleted immediately.

10.2 Data deletion method

You can apply for the deletion of personal information at any time through the contact information in Article 12. We will complete the verification and deletion within 15 working days (except those required to be retained by law, such as tax records). After the deletion, we will confirm it to you by email;

The data after the retention period will be completely removed by "physical deletion of storage media" and "overwriting of data files" to ensure that it cannot be recovered.

11. Changes

We may update this Privacy Policy from time to time and will notify you of such update as follows:

① Pop-up notifications on the website homepage; ② Email notifications to your registered email address; ③ The "Legal Notice-Privacy Policy" page will display an "Update Date". If the update affects your core rights (e.g., expanded data collection scope or increased sharing entities), you will have a 30-day objection period. Failure to raise objections within this period will be deemed as consent to the update. You may request account deletion if disagreeing (see Article 8.4).

12. Contact us

If you have any privacy related inquiries, questions or complaints, please contact us through the following:

Email: hsh1848283518@outlook.com (working day 9:00-18:00,24 hours for preliminary response);

Tel: [Supplement customer service number, such as + 86-13622987782] (working day 9:00-18:00);

Physical address: [No.282, Guangcong North Road, Conghua District, Guangzhou City, China] (written materials can be mailed);

Online customer service: the "online customer service" entrance in the lower right corner of the website (real-time communication from 9:00 to 21:00 on weekdays).

We have set up a special "Privacy Protection Team" to deal with relevant requests. If you are not satisfied with the processing results, you can complain to Guangzhou Data Management Bureau (or your local personal information protection regulatory body).

Note: The conclusion, interpretation and dispute resolution of this Privacy Policy shall be governed by the laws of the Peoples Republic of China (excluding conflict rules); If you have any dispute with us regarding this Privacy Policy, you may first try to resolve the dispute through negotiation. If no agreement can be reached through negotiation, you may apply for arbitration to Guangzhou Arbitration Commission.

The final interpretation right belongs to Guangzhou Yijian Trading Import and Export Co., LTD